HOW TO STAY FOCUSSED AND BUILD YOUR BUSINESS
如何保持专注并发展你的事业 / 作者 by: Matt Bacak
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HOW TO STAY FOCUSSED AND BUILD YOUR BUSINESS / 如何保持专注并发展你的事业 作者 by: Matt Bacak You have a detailed business plan, which showed the overall intent of your company. You presented the business plan to your bank before start-up and they submitted funding in the amount that you both deemed acceptable. The original business plan contained the basis of the procedures that will help you stay focused while the company grows. Let’s examine some of these processes that you will use to give your business the focus it needs to grow and succeed.
您有一个详细的商业计划，其中显示了您公司的整体意图。您在启动之前向银行提交了商业计划，他们提交了你们双方都认为可以接受的资金数额。原始商业计划包含了帮助您在公司发展过程中保持专注的程序基础。让我们来看看您将使用哪些流程来让您的业务集中精力，以实现增长和成功.
1. A marketing plan. If sales are a part of your operation (and it seems that some form of selling is always a big part of every company), then, you will need to have your sales group focussed on a marketing plan. Short-term and longer-term analysis should be a part of this planning and will likely contain an analysis of your competition, market potential and sales projections. Be careful not to fall into the trap of letting �the business take care of itself�, stay focused at all times and be sure your managers are tuned into this market monitoring regularly, nothing is more defeating to the general manager/owner than to be told by a sales manager�I didn’t see that coming! YIKES!
1. 营销计划。如果销售是您运营的一部分（似乎某种形式的销售总是每个公司的重要组成部分），那么您将需要让您的销售团队专注于营销计划。短期和长期分析应该是此规划的一部分，并且可能包含对您的竞争对手、市场潜力和销售预测的分析。注意不要落入让“业务自行发展”的陷阱，始终保持专注，并确保您的经理定期关注这种市场监控，没有什么比被销售经理告知“我没想到会这样！”更让总经理/所有者沮丧的了！天哪！
2. Accounting procedures. If sales are important, then the need to stay focussed on receiving the proceeds from sales is equally important. Accounts payable, expenses and accounts receivable need to have fixed procedures in place to allow money to flow freely through the company coffers. Focussing on these procedures at regular weekly and monthly meetings will put the accounting and marketing groups on the same path. A rift between marketing and accounting is a common bureaucratic occurrence; so don’t be surprised if one point you hear from someone from sales state, �We make the money here, how come I have to live by their rules?� Getting these two operations to stay focussed on a bottom line results oriented approach is a regular part of an owner’s job description.
2. 会计程序。如果销售很重要，那么专注于获得销售收益的需求也同样重要。应付账款、费用和应收账款需要有固定的程序，以便资金自由流经公司金库。在每周和每月的定期会议上关注这些程序将使会计和营销团队走上同一条道路。营销和会计之间的分歧是一种常见的官僚主义现象；所以如果你听到销售人员说“我们在这里赚钱，我为什么要遵守他们的规则？”，不要感到惊讶。让这两个部门专注于以底线结果为导向的方法是所有者工作职责的常规部分。
3. Human resources. If you have ever worked for a manager, who considered his employees as expenses rather than assets, then you will be familiar with the need for managers to stay focussed on human resources within the company. A manager who is fixated on staff reduction regardless of their accomplishments will create an atmosphere of fear. Certainly, no one wants to be grossly over-staffed, but a good owner/manager will focus on keeping adequate employee base numbers, and ensure continuing training, safety programs and top of the line employee benefits. It’s your campground, why not have �happy campers?
3. 人力资源。如果你曾经为一位将员工视为费用而不是资产的经理工作过，那么你就会熟悉经理需要专注于公司内的人力资源。一个执着于裁员而不顾员工成就的经理会营造一种恐惧的氛围。当然，没有人希望人员过多，但优秀的业主/经理会专注于保持足够的员工基数，并确保持续的培训、安全计划和一流的员工福利。这是你的露营地，为什么不让“露营者快乐”呢？
4. Selling your business. This does not mean selling in the true literal sense. It means focusing on being sure your company image is one that is the envy of your competitors and is known in the business world as a first class operation. You can do this by having key managers attending industry conferences. Be clear and tell them that their focus at these seminars is to network, thoroughly gathering as much new information that they can. They should also ‘sell’ other attendees on the importance and efficiency of their company in the industry. Upon their return, have follow-up meetings with these managers where they will report in detail on what they have learned. Managers attending conventions and seminars should take opportunities to enjoy themselves, nevertheless, they will be the �face� of your company, it’s wise be sure that they focus on making them business meetings, and not all �playtime.
4. 推销你的企业。这并不是字面意义上的推销。它意味着专注于确保你的公司形象是竞争对手羡慕的对象，并在商业世界中被誉为一流的企业。你可以让主要经理参加行业会议来做到这一点。要明确地告诉他们，他们在这些研讨会上的重点是建立人脉，尽可能多地收集新信息。他们还应该向其他与会者“推销”他们的公司在行业中的重要性和效率。他们回来后，与这些经理举行后续会议，他们将详细报告他们所学到的东西。参加会议和研讨会的经理应该抓住机会享受自己，尽管如此，他们仍将是你公司的“门面”，明智的做法是确保他们专注于让会议成为商务会议，而不是所有的“娱乐时间”。
If planning, organizing, staffing, direction and control are five major factors in managing a company, staying focussed throughout the process, is paramount!
如果计划、组织、人员配备、指导和控制是管理一家公司的五个主要因素，那么在整个过程中保持专注是至关重要的！
About the author:
Matt Bacak became “##1 Best Selling Author” in just a few short hours.
Recent Entrepreneur Magazine�s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
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关于作者：
Matt Bacak 在短短几个小时内就成为“##1 畅销书作家”。
最近，《企业家》杂志的电子商务广播节目主持人
将作家、演讲者和专家变成了一夜成名的故事。
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